The Federal Communications Commission (FCC) has made several changes to the Telephone Consumer Protection Act (TCPA) to strengthen consumer protections against robocalls and robotexts: 

• One-to-one consent

  Starting January 27, 2025, businesses must obtain separate, written consent from each consumer for each company that wants to use their consent. This means that consumers must provide explicit consent for each type of communication, such as direct messaging or calling. 

• Opt-out requests

  Starting April 11, 2025, consumers can revoke their consent in any reasonable manner, such as using the words "stop", "quit", "end", "revoke", "opt out", "cancel", or "unsubscribe". Businesses must honor these requests within 10 business days. 

• Post-revocation communications

  Companies can send a one-time text message after a consumer revokes their consent to confirm the request. This message cannot include any marketing or promotional information. 

• Lead generator loophole

  The new rules close the lead generator loophole, which impacts businesses that collect leads for multiple sellers. For example, a comparison-shopping website can use a check box list to allow consumers to choose which businesses they want to hear from. 

The new rules apply to a wide range of businesses, including:

• Shopping comparison sites

• Companies that purchase leads from shopping comparison sites

• Companies that rely on TCPA consents for autodialed calls or texts

• Companies that collect TCPA consents to market products or services that were not advertised on the website where the consent was obtained